What is Embroidery?

Used for centuries, embroidery is the art of using needle and thread to create designs or pictures in the fabric. Traditionally performed by hand, today’s commercial-scale embroidery is completed by computer operated embroidery machines with multi-needle capabilities.

The chosen design or logo is digitized using specialised computer software, a process that converts a two-dimensional image into stitches. The program then instructs the machines to sew the design in its specific colours and stitches into the garments or material.

When compared to print, embroidery is more three-dimensional and features a unique textured effect, adding visual value and depth to products.

Products we can embroider